Just How Big is DubLi?

Just How Big is DubLi?

Filed under DubLi

Sep 1

Most people look at DubLi and think it’s an auction site, in business to sell auction items to customers. This is not really the case. DubLi’s auctions are a strategic “means to an end”, and only a small part of the revenue model. DubLi.com is an early stage shopping portal that aggregates shoppers on its website, and then sells those shoppers to major search engines and online merchants for click-through fees and revenue-share fees.

Aggregating and selling online shoppers is an established, multi-billion-dollar industry, led by companies like Google, Amazon and eBay. DubLi is already a player in this industry with its largest customer for ecommerce services being Kelkoo, which is the Yahoo!-owned search engine in Europe. DubLi charges Kelkoo whenever DubLi shoppers click through to Kelkoo or purchase products from Kelkoo affiliated merchants.

Someone researched the DubLi.com retail partners (these are only a few of the 1,000 in the States) and figured this: rather than read all the rubbish about MLM and Pyramids on Google about every Direct Marketing Company and by other Company Reps defending their turf, he would see which major department stores and retailers have checked DubLi out.

It appears from the list below that some of the biggest retailers in the world have not only checked them out but are doing business with DubLi. Business is business! I think these guys and their lawyers would do their own due diligence?

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Technorati Tags: affiliated merchants, DubLi, due diligence, Kelkoo, retailers

Tagged as: affiliated merchants, DubLi, due diligence, Kelkoo, retailers

2 Comments

2 Responses to “Just How Big is DubLi?”

Sports said on May 23rd, 2010 at 11:19 pm

Thank you for such a great blog. Where else could anyone get that kind of information written in such an incite full way? I have a presentation that I am just now working on, and I have been looking for such info.
Properties Auctions said on May 24th, 2010 at 12:24 am

All I can say is keep it up. Some professional bloggers post three or four times a day on their blogs, simply because this constant addition of new content helps them to get regular readers.